You have to give Paramount Vantage credit. They’ve decided to embrace the cult popularity of the “I Drink Your Milkshake†quote from Paul Thomas Anderson’s There Will Be Blood. Today I had to sign for a couriered letter. The return address said nothing more than the THERE WILL BE BLOOD logo.
I open up the letter and am greeted with the black card seen above. In white TWBB font it reads “I Drink Your Milkshakeâ€. Inside the black card is a coupon for a free milkshake from Cold Stone Creamery and the text “I Drink it up!†“from your friends at Paramount Vantageâ€, as seen below.
Source: Paramount Vantage Sends Free Milkshakes to Press
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