June, 2009

New French Trailer For Inglourious Basterds Is Far, Far Better Than The US Versions

The latest trailer for Quentin Tarantino’s Inglourious Basterds is streets ahead of the two US edits. It’s faster, it’s funner, it’s flashier… but it’s still not really representative of the thin skin. In fact, you might even consider it the greatest misrepresentation yet. You can see it embedded after the break.

Don’t be worried that if you love this trailer – and I love this trailer – that you won’t like the abounding film. That’s ludicrous. That’s like saying you won’t in the same manner as a Coke because it said Pepsi on the bottle. Enjoy this trailer for what it is, which is a look at the more zippy, snappy moments of the film cut together at something parallel ten periods the pace of the actual movie, and then have being prepared to like the full film on the side of what it is at what time it comes along in a couple of months.

While much of the feeling found here has been created with the use of wipes and swooshy noises, in that place actually is a great deal new footage in the trailer too, setting it apart from the more prosaic family versions. I’m definitely curious as to why this physical is being judged as attractive to the French, when in fact US audiences are getting sold a different picture? The trailers I’ve seen in UK cinemas bring forth been completely but indistinguishable from the US ones, though I think this French trailer is actually much in addition in keeping through general British tastes and, specifically, what we think Tarantino can offer us. I wouldn’face to face be surprised if those if you in the US agree.

This pepped-up, silly-billy superintend the publication of also makes a virtue of the crash zooms that, when not blended into a pedal-to-the-floor montage, be infixed in the craw a little more. I know why he’s used them goal, by jiminy, I wish he hadn’t. Nauseating.

Even at home it seems that French actress Melanie Laurent is playing support to the more established stars in the marketing, and this is in the face of her integral importance to the story. I’ve said it before, but it bears repeating: the film is as a great deal of hers as it is Pitt’s, but the promo campaign seems to be somewhat shy of this star. Why?

The Jody Hill Interview Part 1: Eastbound & Down, Kenny Powers’s Mullet Evolution, “Stevie’s Dark Secret,” and Race, Drugs, and Religion in the American South

With only two feature films and one TV show to his name, writer/director Jody Hill, is now synonymous by ignoring the boundaries and “genre rules” of modern comedy and creating anti-heroes that laughably burble with nihilistic rage, scary faux pas and hot-air egos. But there is also an internal depth to these macho doofuses played by Hill’s longtime friend and writing partner, Danny McBride, and comedy star Seth Rogen, that surpasses the high art of a perfectly-timed and pronounced “fuck.”

Hill’s work on Observe & Report, The Foot Fist Way, and his cultural breakthrough, HBO’session Eastbound & Down, arguably packs more glass-darkly social commentary and life-lived expression than any hotshot young novelist in recent memory. Rather than document the cold realities and yielding pleasantries of another big city with bright lights, Hill is position on exploring the very point that such many creative-types vacate upon the arrival of their first Visa or association acceptance letter: the American South. Moreover, in the same manner with many people middle-class and broke white American males face sobering, if that must be suffered, realizations and disillusions about the future, laughing at Hill’s moronic, unhinged versions as they champion outdated movie/sports star heroics atop small-town kingdoms is like homemade medicine. When it comes to countering the monotony of the average day-to-day? Eastbound is harder to beat still. The sight of Kenny Powers “dancing” in a middle drill gym under the influence of eggrolls and ecstasy or ejecting a topless broad from his Jet Ski is invaluable. Like cheetah-spotted gold or “a bulletproof tiger, dude.”

A native of North Carolina, Hill is the latest progeny of the North Carolina School of the Arts, alongside McBride and creative partner Ben Best, fellow EB&D superintendent David Gordon Green (Pineapple Express), and EB&D cinematographer Tim Orr. In the rudimentary part of my interview, we discuss the show in-depth, including some of the surprising and vile admissions and special features on the Season One DVD. We also talk about what it’s like to be a young director to come from, and staying in, the South, why so many comedians today are from there, and wherefore the region was overdue for a proper comedic depiction.

Hunter Stephenson: Hey Jody, how are you?

Jody Hill: Hey Hunter. Good, good, good. Hey man, I wanted to say that I was bad I wasn’t there when you visited down in Wilmington [Eastbound & Down set, 2008]. I remember the piece you wrote, and it sounded like a really good time. [laughs] Sucks I couldn’t there, man; I was editing my film (Observe & Report), and Warner Bros. wouldn’t let me relish. When you have to do a adviser’s cut, they want to stop you up with regard to 10 weeks. [laughs] Everybody said they had a blast…and I was editing.

Yeah. I expected to interview you there. And I didn’t know about the change, that David Green was now directing the majority of the episodes under which circumstances you were in L.A. But it all worked out, he killed it. My first question: Legend has it that when you, Danny [McBride], and Ben [Best] first conceived of Kenny Powers you were sitting in a kiddie pool in North Carolina drinking beers. [laughs] Is that accurate?

Jody Hill: [laughs] Yeah, this was near the front of we made Foot Fist Way or anything. We were trying to approach up with ideas for shows. I was between jobs; I had been working this really shit reality show piece of act, doing motion-control for Behind the Music and shit likely that. [laughs] It was pretty lame. And so, yeah, we were in Charlotte, in the backyard of Ben Best’s house. And yeah, we were literally sitting in a kiddie pool with a case of beer. And Kenny was one of the ideas that, uh, we came up by. [laughs]

Watching your movies and the mask, in that place are certain names that are repeated, almost like an inside joke. The name “Stevie” comes up a lot, and there is a mysterious character in the deleted scenes of Foot Fist—we never see him, it’s over the phone—whose last name is “Powers.” What’session up with that?

Jody Hill: [laughs] Yeah, yeah, yeah. What the hell was his first name? [The "Powers" character] was [Fred Simmons'session] instructor. I remember that. I put on’t know at what place that came from. I think that’s just subconscious recycled stuff. You might want to ask Danny, because he’s the the same who suggested the name “Powers” for the TV show…

Cool. In the indicate, we come to gain arrive at out that Kenny Powers’s father is dead. But knowing Kenny’s genes, I was like, his dad probably bailed or faked his own demise. [laughs] [laughs] Have you guys discussed Kenny’s mom, because it seems like she would still have being located in Shelby (Kenny’s hometown) with the rest of his race?

Jody Hill: You know, we have, but I can’t give you any answers on that person, sorry, put on this account that more of that stuff might be coming up. I mean, I can say this: Kenny has a head.

So, season two then? (scheduled to shoot this year; no details are publicly known)

Jody Hill: Ummmm. No comment. [laughs]

You guys recently “admitted” that Kenny’sitting hair—his mullet—actually evolves with his storyline. That is…

Jody Hill: [laughs] See, we always had the model that he would rock the mullet, it’session his trademark. But the top of the hair is definitely where we take the most numerous liberties. To us, Kenny has the “I just woke up,” and he has the “I’m in school,” where his mullet is a little more in control, and then he has the “I’m going out,” where it’s slicked back. So, it’s kind of like his clothes, he has the slicked-back look, it’sitting like a uniform, and the uniform says “I’m in my prime.” [laughs] I gotta admit, it’s Danny. He’ll come out on the set with the right amount of hair gel and shit like that. It’s so weird, because that’s become Danny’s little petted jut out: the hair. Even on The Foot Fist Way, he was really concerned about the wardrobe and the hair a haphazard. And it’session really funny—because now we have this clip-on mullet for him—but in the [Eastbound] pilot Danny had to get these extensions. [laughs] I remember going into Danny’s room one break of day and he was just waking up, and he had his shirt off and this mullet was just hanging down. [laughs] And then we would go ride boogie boards in the ocean in Wilmington, and you could air uncovered and Danny would exist catching a wave with this mullet hanging down. It was pretty amazing.

Ha. Like Bo Derek, sex hair icon. Obviously, when you first came up with the show you guys couldn’t gauge the cultural impact Kenny would have, admitting that any. But, I mean, now there are writers from The New Yorker attempting to explain why they scoop the show, and you have these drunken plebes running around getting arrested in Kenny Powers T-shirts at baseball games. A lot of different types of people have connected through this character and the show…

Jody Hill: Yeah, that photo with the butt-crack is amazing. (linked above) [laughs] It’s crank that this show has taken off. I certainly didn’t expect it. I mean, The Foot Fist Way, the masses didn’t exactly flock to the theater to go care for it. And even Observe & Report, it did well, but it didn’confidentially become this huge blockbuster. So, [Eastbound] is our first thing that has taken off, and right now, that’s a good feeling, it’s good to have that. I’ll admit. [laughs] It runs the full-spectrum. One thing I hear a lot, especially from writers, is that they didn’t expect the show to have being emotional. And I think that’s the thing that keeps people coming back to it. We designed the show to have these redneck jokes that are the gateway, you know—big side-splitting laughs—but we take our time building any change through the character. We didn’confidentially want it to be a quick change, like [My Name is] Earl or something. [laughs] We are a lot else subtle. We wanted it to feel like a three-hour movie, for a like reason we structured it like a movie arch—it’s in regard to individual bigger thing—rather than in each episode this guy becomes a “new man.” [laughs] But, you’ve seen it, and that’s one of the things we thought was really funny: Kenny is always talking about how he’s mastered these lessons, but he never learns the lessons. Instead, he just allows the lessons to make him feel however he wants to. [laughs]

Definitely. Recently you were asked about the sort of recent comedies you like. And I find this pretty hilarious because you admit that you don’t really like in any degree of them. [laughs] It’s rare to hear a director be that candid to the press today, and even so with a lot of writers. It often seems taste people feel that they are almost required to like a movie because a certain person is behind it or a certain dramatic artist stars in it. Do you feel you can be greater quantity outspoken because you, Danny, David, and Ben are coming out of left field, from the NC School of the Arts and away from the system? Is it easier to think outside the receptacle?

Jody Hill: You know, yeah. It’s interesting, because while I was a kid I liked Star Wars and Flash Gordon (note: Observe & Report’s theme song) and Escape From New York. And those movies are almost a subconscious thing. But, at least for me, when I started to acquire about directors I started to rejoin to different things. I think that whenever we put a label on a film, probable “comedy” or “action,” instantly that film is limited to certain rules. I get a really weird feeling when populace say, “Oh, you make comedies.” And I feel taste, maybe, a lot of directors right now are defined by those rules. I feel like we don’t see enough directors thinking outside of that. There are directors like Wes Anderson and Paul Thomas Anderson, the Coen Brothers, these guys mix things up. But when people ask me about the world of comedy right now, I’m just not impressed. I feel like I know what’s going to happen in these movies, I always know the rules they’re playing by…

Yeah. I bear in mind when I interviewed Ben down on the set, and we were talking about Paramount Vantage botching the release of Foot Fist. And we started talking about [Paramount Vantage's] There Will Be Blood and Paul Thomas Anderson, and our conversation kept getting louder and louder. We were discussing scenes and freaking thoroughly. And so for good and all, a sound guy came over and was similar, “Shhhhh!” But yeah, you and PTA are my favorite directors. PTA has that motto about “rebelling against powers and principalities, always I will.” I see that M.O. in your work, but you’re coming from the opposite coast…

Jody Hill: Fuck man. That’session really nice of you to…I mean, that’session humbling. Because Paul Thomas Anderson is fucking like…he’s like my favorite, man. [laughs] But yeah, Ben and I, we had more, uh, experiences with Paramount Vantage, but you know, nay more. [laughs] When we saw Boogie Nights in college, I remember thinking, you know, “This is a movie touching the porn industry,” which immediately, I was there. [laughs] But after we watched it, you know, that film is so much more: I really think it’s one of the greatest movies ever made.

One thing that we’re seeing right at that time, and maybe a lot of people don’t realize this. The media hasn’t touched on it. But we’re seeing a lot of major and subversive comedians and talent come out of the Carolinas and the South: obviously, Stephen Colbert, Ed Helms, and the Sedaris family, to name just a scarcely any. And Zach Galifianakis. And you know, Galifianakis, I feel parallel so much of his humor and anger is fueled by means of coming from the South. If you’ve exhausted a lot of time there, you can almost sense it. And Galifianakis talks about in what state frustrated he was going to N.C. State—he didn’t fit in in that place—and so he ditched school and moved to New York City. What I preference about you and Ben, you guys did the opposite. You guys fucking nailed a pavilion down and wanted to speciousness in what place you came from full-on, the really bad and the good. When you were increasing up, what was your feeling about enlarging up in the South? Did you feel like it was social Alcatraz?

Jody Hill: Yeah, I mean, when I was growing up, I was never one of these kids with “Southern Pride.” [laughs] Oh god, you know. I certainly…it’s weird because there was a lot of things I didn’t like about keeping in a small town there, I wanted to leave. I didn’t probable going to school. It was a social thing dealing with the South. But since I’ve gotten older, I really like those aspects that I didn’t like then. When I got to L.A., you know, everyone is in the same industry, everyone thinks they know all of the cool bands. There’s nullity to be excited about. But there is something about the South, and the way it’s portrayed in most movies and stuff sucks. [laughs] It’s these over-the-top redneck characters. But I terminate think there’s an element to that, and it makes it more interesting than living in a big city. At least for me. In the South, it’s like, “Oh yeah, that guy over there is fucked up.” There is racism. There is this stuff that’sitting bad; but it makes things right for the picking, it makes me interested in the South and interested in material these characters. Those kind of characters aren’t portrayed in Hollywood. And this might not be a mass audience type-of-thing; but I don’t know, a lot of people have responded to Kenny Powers. They know a guy like this, maybe? But yeah, it’s hard coming from the South, to turn on a movie or TV and recognize things; it’s always, of a piece, cops in L.A. or New York or some shit. [laughs]

Right. See, I think Kenny represents, like, a timely vessel. Because, you know, Kenny finally gets out of the South, he travels, he tastes national success. Hardly anyone is famous in the South, [laughs] so when he falls back there, and he has to move upper part in with a family that never left. That’s a living hell for him. And Kenny’s anger and this risible confidence, that’s to all appearance what got him the fuck out of there, but that’session furthermore what put him back there, too. [laughs]

Jody Hill: Yeah, exactly. [laughs] We had this whole back-story planned too, but we ended up not playing it out. And, you be sure, as soon as Kenny got out [of the South], then we dash him doing interviews [to the media]? He was also going to say: “Look at me as the victory story, the champion, the one stay who got out of this shithole town!” And…[laughs]…you know, he’s probable insulting his whole fucking town and calling them rednecks and shit. And we do a lot of Southern stereotypes, but we’re doing the real world version, the version we see, and then making sport of it. We wanted to do the substantial story but with a guy like Kenny.

When you guys originally filmed the pilot, before the strike, the election hadn’t happened. And then you came hinder part a year or so later to thin skin five more episodes. And not to put a political bent on it, but I’m wondering how receptive do you ruminate audiences would have been to Kenny and these Southern stereotypes if the election had gone the other route? Because, at what time the show finally premiered, Obama had already won, North Carolina was a blue state concerning the first and foremost time in a long time. Did you have an opinion about that?

Jody Hill: Yeah. I mean, that’s really cool. I try to leave party politics out of whatever we’re doing. I have a weird behold put on that. You’re limiting it, and you be possible to’t make an effort for timelessness. But you know, when we showed 9/11 (Kenny’s comeback tape), we were totally making fun of that shit. Kenny doesn’t suppose to mean any of that: he says, “Let’s keep the troops in Iraq.” [laughs] We laughed at that shit for so long. Nobody wants to keep the troops there. It’s kind of hard to find anyone who would embrace Kenny’s politics. [laughs]

There was some racial humor divide gone out of the show. In the pilot, [a black tutor] originally called Kenny a “racist ass,” and then Kenny was going to reply, “I don’t hate blacks, I hate the dumb ones.” And then on the DVD outtakes, the guy who comes into Ashley Schaeffer’sitting dealership wearing a gorilla suit is blackamoor, Kenny calls him a “banana man.” Was that something HBO didn’t defect you to touch steady for example abundant, race and racism?

Jody Hill: No, not at all. Honestly, sometimes in the South, somebody resoluteness say a comment where it’s like, “Whoa, somebody just said that.” And we were irksome to capture that through some of those jokes. But verily, those jokes ended up not coming out very funny, so we cut them. It certainly wasn’t HBO, they were cool with letting us take care of the messed up textile fabric. It wasn’t that it was too provocative or anything like that. It was our decision.

Another thing that the first season didn’familiarily confront was religion in the South. I can’t believe how religious the South still is, but I dare that was a good decision for the show. However, the open you guys originally had for the fifth incidental event—and HBO didn’t journey for it—involved Kenny going to church and Satanists. [laughs] Can you talk about that?

Jody Hill: [laughs] Yeah, well, we always had Casey, Dustin’s wife, as this religious character. And we had this perfect religious episode where Clegg was kidnapped by devil worshipers, and Kenny had to go and get him outer part. [laughs] And the episode was going to be toward like an action movie, where Kenny and Clegg wake up and there’session everything of this [séance] white chalk in their faces. [laughs] But we wanted the kind of devil worshipers in the South who awear baggy black raver clothes and are into Star Wars and stuff…[laughs]

Kind of like those kids who love Metallica in Paradise Lost. [laughs] (Yes, those documentaries and the trials are depressing.)

Jody Hill: Yeah, yeah. [laughs] It would have been crazy. And we wanted to play the scrupulous angle, but you know, it seems like such a cheap shot to make fun of Southern godly people. There are in the same manner many documentaries and shows now that you can turn on and just watch the Jesus freaks. That joke’s been accomplished before. So, we move it similar Casey is devout, otherwise than that it’s more crafty and yes, rather than a boastful joke about it…

It’s there, sort of like the album cover for your character in The Foot Fist Way, whither you have the chains around your neck…

Jody Hill: [laughs] Yeah, the shackles, doing the Christ artificial position. [laughs]

Your films and the show all feature unsalable article use. And I love on the just discovered DVD, where Ben says, “There’s just something sportive about doing cocaine in the South. It’s likely, whither render you get along with you?” [Jody laughs] What makes drug use so comical and intriguing for you to mask by these characters who are down but it’s arguable whether they’re out?

Jody Hill: [laughs] Well, guys we know in the South, especially guys similar Clegg, that’s just what these guys transact: they work in bars, they drink liquor, and they do blow. And there’s always this vibe of, “We’re living during the term of the night!” I don’t know, there’s something almost doing drugs. I slip on’t know what to say here. [laughs] Drugs are a part of it, at least, conducive to people I know. And then, you know, how many movies do you watch where nobody is doing drugs? It’s crazy. It’s like, “C’mon man, people are out in that place doing drugs.” To me, it seems prediction not to show [that].

When you first heard the voice that Steve Little uses for Stevie Janowski, what in the hell did you think? [laughs] Obviously, that voice wasn’t written, he created it…I mean, what is that voice? It’s part thug, but is he borderline fucking retarded? [laughs] Wait. He can’t be retarded because…he’session a wiz at computers and pirating software…

Jody Hill: [huge laugh] Oh man, that is literally, like, Steve opens his mouth and that’s what comes out. I dress in’t know, we never intended to make him retarded. [laughs] That’s just how he comes not on. Steve seemed to instantly get it, when he looks at Kenny with those loving eyes. He came in to audition, and a lot of other tribe had come in and tried to be droll with the lines. And Steve just gave this performance that was very earnest, and that’s what sold us put on him. The fact that he didn’t oversell jokes, do these big punchlines. We never want to conclude that. He was playing a character rather a funny man.

On the set, I remember Ben was talking about the online rumors that Observe & Report was surprisingly dark. And he said, “Dude, you have no idea how discouraging we can go. People think that’s dark? They have no creative.” So on the Eastbound DVD, there is a appropriate feature called “Stevie’sitting Dark Secret,” which is like, a 30-minute story about him raping bad women in nursery homes. [laughs] Was that going to end up in the inform at undivided point?

Jody Hill: [laughs] That was an improv session. Man, I wish I could tell you about season two, but you’re going to really like it because it’s going to be darker. [laughs] There are going to be some big surprises. Unfortunately, we are sworn to stealth. [laughs] We have a pact of secrecy. As far as Eastbound, I feel like we tend as dark during the time that we need to go. But that shit exact makes us laugh. Warner Bros. was really apathetic to let me go there on Observe. But we want to push it further at intervals. Whenever there’s an opportunity…

So, I contacted [Eastbound & Down writer] Shawn [Harwell], and I asked him to bestow me some dirt on you for the interview. And he said to interrogate you about the tits in episode six, the finale. So, I mean, adhering the sixth episode, which you directed, is that you in succession the DVD Janet-Jacksoning April’s tits? Because that is all over the DVD, these hands fondling these perfect tits…that was you? [laughs]

Jody Hill: [laughs] No way! That was totally fucking Danny McBride’s hands. Do not believe that shit! The “thumbs-up” and all that stuff? That’s Danny! So, let me explain. Here’s the thing, you know how in each episode we freeze-frame before the term comes up? Well, we were thinking, like, what if in the last incidental narrative, it freeze-frames, the title comes up, and then it goes in the rear and it’sitting just Danny’s hands doing something to these tits. [laughs] I don’t on a level know how abundant of that is on the DVD…

Whoa. Yeah, the fondling got to the point on the DVD where I wondered if they were the best looking fake tits I had evermore seen. [they're real] Like, if they were fake, they were surpassing the Uncanny Valley. It was like a sex robot out of Japan…

Jody Hill: [laughs] We had this virgin who was going to do it, the porn star, Amy Reid, and then she didn’cheek by jowl show up. She totally flaked and didn’privately get on her airplane. So, we’re on the set and we have to do that sight. And we don’privately have a boob-double. So, um, Ben is probable, “I can handle this,” and he whips out his phone and dials this number. So, some random dude shows up on the set with this, uh, girl who says, [country accent] “I’ll do it.” [laughs hard] It was literally 30 minutes after we had the problem. Ben gets the stunt-boobs to show up.

What? [laughs] This was a girl from Wilmington? What is she doing these days?

Jody Hill: I don’t know. I didn’t even get her name. [laughs] It’s like, leave it to Ben Best to find the boobs. [laughs]

The second part of Hunter’s interview with Jody Hill, regarding Observe & Report, The Foot Fist Way, and Hill’s views on Hollywood, will be instructed on /Film in a little time. The Eastbound & Down: Season One DVD was released nationwide this week by HBO. For Hunter’session narrow-minded set visit report for EB&D, click here. For his review and essay onward Observe & Report, click here. For the /Filmcast’s review of Observe & Report, click here. Header photo credit: Peter Sorel; show photos credit: Fred Norris. You can follow Kenny Powers on Twitter.

Hunter Stephenson can be reached at h.attila[at]gmail.com and adhering Twitter.

Transformers sequel digs in at the UK box office

Shia tenacity … Revenge of the Fallen sits on the No 1 spot for a second week. Photograph: PR

Despite a fall of 48% from its opening last weekend, Transformers: Revenge of the Fallen continued to pound audiences into submission, resisting the relatively puny attack of new releases starring Jack Black and Cameron Diaz. Michael Bay’s robots flick has taken £16.49m in 10 days, which compares with just over £12m after two weekends for this summer’sitting previous biggest openers Wolverine, Star Trek and Night at the Museum 2. All those three films benefited from preview takings of at least £800,000, whereas Transformers opted not go the preview route.

  1. Transformers: Revenge of the Fallen
  2. Release: 2009
  3. Country: USA
  4. Cert (UK): 12A
  5. Runtime: 149 mins
  6. Directors: Michael Bay
  7. Cast: Hugo Weaving, John Turturro, Josh Duhamel, Julie White, Kevin Dunn, Matthew Marsden, Megan Fox, Rainn Wilson, Shia LaBeouf, Tyrese Gibson
  8. More on this film

Highest new entrant is biblical comedy Year One, starring Jack Black and Michael Cera, which debuted with £976,000. It’s fair to say that when Sony dated the movie for 26 June, it didn’t anticipate that rival comedy The Hangover would mute be posing such a potent threat in its third week of release. Warners’ Vegas misadventure declined just 15% from the previous weekend, with takings of £1.91m and a highly impressive cumulative total of £11.19m.

Year One opened very close to the debuts of similarly underperforming Jack Black titles Nacho Libre (£994,000) and Tenacious D in the Pick of Destiny (£923,000). The droll actor scored a better opening by means of means of Be Kind Rewind (£1.38m, including £210,000 in previews) and, of course, by School of Rock (£2.74m). He has proved further potent appease in animations such as Kung Fu Panda (£6.07m, including £2.96m in previews).

Year One is a better accrue for Michael Cera than his recent indie-romance flop Nick & Norah’s Infinite Playlist (£398,000 debut), but astern the openings of the person and the other Superbad (£1.48m) and Juno (£2.00m).

Given the subject matter – a family dealing by a teenager dying of leukemia – £923,000 is a creditable start for Nick Cassevetes’s My Sister’s Keeper. The film had the benefit of familiar source material (Jodi Picoult’sitting novel), marketable names Cameron Diaz and Abigail Breslin, and to some degree the fictitious story “from the director of The Notebook”. The cancer message was downplayed in marketing materials, but savvy audiences presumably guessed for what cause co-star Sofia Vassilieva was wearing a hat. Comparisons with recent Diaz movies such as What Happens in Vegas and The Holiday are not that fit, but against the record this is her lowest opening since critically reviled comedy The Sweetest Thing in 2002.

Landing with a thud at No 7, Blood: The Last Vampire opened on just £232,000 from 269 screens for one £863 average. Distributor Warners/Pathe opted not to show the film to critics, a tactic which tends to work better for titles with exceedingly aggressive marketing campaigns or built-in audiences (eg the Saw series). Blood: The Last Vampire did have some out-of-door visibility (eg on London bus shelters) but a generic samurai-sword image and the sell “from the makers of Crouching Tiger, Hidden Dragon & Hero” under-sold the horror aspects of the picture and gave little clue that it is in the English language. Ill-attentive film fans force have miscategorised the title in the historical Asian martial-arts genre, which, following disappointing results for John Woo’s Red Cliff (£366,000 after 17 days), is not a great place to be.

Bollywood hits have been thin on the ground lately, with just Eros’s Billu Barber cracking the top 15 in 2009. That title is at present joined by Yash Raj’session New York – starring John Abraham, Katrina Kaif, Neil Nitin Mukesh and Irrfan Khan – that debuted this weekend with £158,000 from 34 screens for a potent £4,633 average. The title landed one site above US indie comedy Sunshine Cleaning, that failed to find much counter-programming traction, earning £126,000 from 104 sites for a £1,210 average.

Sunshine Cleaning sold itself as “from the producers of Little Miss Sunshine”, but the storyline – mismatched sisters start a crime-scene clean-up company – evidently didn’familiarily seek reference of the case as much as its ancestor’session dysfunctional-family road trip, and the campaign artwork lacked a famous equivalent to the yellow VW bus. Little Miss Sunshine debuted on 114 screens in September 2006 with takings of £350,000.

Amy Adams has proved a reliably perky etc. to films including Junebug and Doubt, but has yet to render her appeal into solid box-office. Disney sold Enchanted steady its exiled fairytale-princess premise, not its cast names, fissure with £2.55m in December 2007. The following autumn, Miss Pettigrew Lives on the side of a Day stumbled out of the gate with £91,000 from 79 cinemas. Doubt, which benefited from a big awards push and heavyweight co-stars Meryl Streep and Philip Seymour Hoffman, began its run in February with a limp £253,000 from 145 venues.

Sunshine Cleaning’s screen average was marginally ahead of the result achieved by Rudo y Cursi: £1,139, with just shy of £40,000 from 35 locations. The number compares unfavorably with the last team-up of actors Gael García Bernal and Diego Luna and writer Carlos Cuarón: Y Tu Mamá También debuted seven years ago with £182,000 from 38 screens.

UK top 10:

1. Transformers: Revenge of the Fallen, 521 screens, £4,368,024. Total: £16,485,053
2. The Hangover, 425 screens, £1,910,025. Total: £11,192,716
3. NEW Year One, 382 screens, £978,008
4. NEW My Sister’s Keeper, 355 screens, £922,947
5. Night at the Museum 2, 456 screens, £492,990. Total: £19,002,278
6. Terminator Salvation, 393 screens, £424,277. Total: £13,597,757
7. NEW Blood: The Last Vampire, 269 screens, £232,190
8. Angels & Demons, 196 screens, £166,253. Total: 18,302,597
9. NEW New York, 34 screens, £157,524
10. NEW Sunshine Cleaning, 104 screens, £125,795

How the other openers did:

Rudo y Cursi, 35 screens, £39,881
Shirin, 2 screens, £3,927
Lake Tahoe, 2 screens, £1,929
Dummy, 1 screen, £639 (including £454 previews)
The Blue Tower, 1 screen, £625 (including £531 previews)
The Last Thakur, 2 screens, £350
Tenderness, 1 screen, £262