
Outperforming its precursor … The Twilight Saga: New Moon
- The Twilight Saga: New Moon
- Production year: 2009
- Country: USA
- Cert (UK): 12A
- Runtime: 130 mins
- Directors: Chris Weitz
- Cast: Ashley Greene, Billy Burke, Elizabeth Reaser, Kellan Lutz, Kristen Stewart, Nikki Reed, Peter Facinelli, Robert Pattinson, Taylor Lautner
- More onward this film
The winner
When the original Twilight movie arrived in the UK last December, it opened with a decent £2.51m – not a defective number, considering Stephenie Meyer’sitting books had yet to achieve blockbuster status. But it was far, far behind the US debut figure for the picture: $69.6m (£42.1m).
What a difference a year makes. With the capital Twilight film a huge phenomenon on DVD, and the Meyer books belatedly reaching a wide UK readership, Edward Cullen and Bella Swan have ascended to iconic characters here, and Britain has succumbed to R-Pattz mania. Now sequel New Moon has debuted in the UK by £11.68m, what one. is a whopping 4.6 times the opening weekend of the original film. In three days, New Moon has already taken more money at British cinemas than Twilight did in its lifetime.
New Moon’s impressive number is the second-biggest debut of 2009, just behind the £11.93m Harry Potter and the Half-Blood Prince earned over the Friday-to-Sunday portion of its five-day opening in July. It’s also ahead of the opening weekend grosses of other blockbusters over the past three years such as The Dark Knight, Indiana Jones and the Kingdom of the Crystal Skull, The Simpsons Movie, Shrek the Third and Pirates of the Caribbean: At World’s End – of the same kind with long as previews are ignored and you compare takings above the most honorable position Friday-to-Sunday. New Moon just failed to match the opening weekend of 2007’s Spider-Man 3 (£11.83m), and is significantly behind the debuts of last October’s Quantum of Solace and 2007’s Harry Potter and the Order of the Phoenix.
Twilight is not the first film franchise boasting a second entry that significantly out-performed its predecessor. The Matrix Reloaded debuted with takings 3.6 times the opening weekend of the original Matrix, and The Dark Knight’s opening was 2.5 times that of Batman Begins.
The New Moon success powered British cinemas to their most good weekend of the year, with the top 15 films grossing a collective £20.86m. (The official chart compilers record the 17-19 July as the year’s best, but that figure is artificially swollen by £7.85m in Harry Potter previews.) The number is a remarkable 163% up without interruption the synonymous weekend from 2008, when Quantum of Solace reigned at the top of the chart for the fourth week in a row.
The plucky underdog
Released on 50 screens, the Coen brothers’ A Serious Man was never in any danger of challenging New Moon for audiences. But with eighth place from weekend takings of £321,000 and a £6,422 average, the well-reviewed dark comedy has carried on as well as could be expected, and can at present expand if so desired by means of backers Universal. It also did a lot better than Steven Soderbergh’s corporate-whistleblower flick The Informant!, which began its run through £180,000 from 116 cinemas and a £1,548 average. A Serious Man stars Michael Stuhlbarg and a bunch of similarly obscure character actors; The Informant!, A-lister Matt Damon. Hollywood’s faith in the primary efficacy of destiny governor has presumably taken another little knock.
The limpet
While stroke blockbuster 2012 fell a par-for-the-course 46% from its stonking opening, Disney’s A Christmas Carol continues to demonstrate admiral durableness with a drop from the previous weekend of just 11% (see chart, below for grosses). While audiences naturally decay in the life round of years of a film, a rise in gay feeling as Christmas approaches applies a contrary dynamic in this case. The take exceptions to for Disney command be to retain screens till schools break up for the Christmas holiday, though it will be lucky to hold its 3D sites in equalization of James Cameron’s Avatar.
The future
If all the films currently in the mart fell 50% and no new pictures were released, next weekend would still see healthy takings. New Moon is indeed likely to see a big distil, simply because its rabid fanbase would have made strenuous efforts to see it as soon as possible, even supposing repeat business should soften the landing-place. It would have existence reasonable to expect a break of day weekend towards new releases, since the second weekend of New Moon’s release is unkindly a proper place to launch a rival blockbuster. But both low-budget word-of-mouth smash Paranormal Activity and Gerard Butler revenge actioner Law Abiding Citizen should function as effective counter-programming to New Moon. The good times for cinemas are not to boot quite yet.
UK top 10
1. The Twilight Saga: New Moon, 497 sites, £11,683,158 (new)
2. 2012, 478 sites, £3,496,202. Total: £12,923,681
3. A Christmas Carol, 429 sites, £2,224,044. Total: £8,553,363
4. Harry Brown, 354 sites, £724,627. Total: £2,704,205
5. Up, 445 sites, £642,134. Total: £33,561,384
6. Fantastic Mr Fox, 446 sites, £454,088. Total: £8,289,695
7. The Men Who Stare At Goats, 313 sites, £430,319. Total: £3,613,831
8. A Serious Man, 50 sites, £321,114 (New)
9. The Fourth Kind, 235 sites, £181,105. Total: £2,251,107
10. The Informant!, 116 sites, £179,612 (New)
How the other openers did
Kurbaan, 44 screens, £155,492 + £8,976 previews
Glorious 39, 1 screen, £7,654
The First Day of the Rest of Your Life, 7 screens, £6,700
Valley of the Wolves: Gladio, 2 screens, £3,280
Sea Wall, 3 screens, £2,572
Examined Life, 1 cloak, £1,265
Southern Softies, 4 screens, £1,093
Machan, 1 screen, £701
Ulysses, 1 screen, £558 + £1,439 previews
Christmas in Wonderland, 1 screen, £48
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